As the GM Field Sales at Farmlands Co-operative Society Limited, I bring over 25 years of experience in sales and marketing across diverse industries, both global and domestic. I am a seasoned leader who is constantly curious, values driven, and passionate about serving the New Zealand rural community with a range of products and services that meet our shareholders and customers needs and expectations.

My core competencies include hitting sales targets, engaging with shareholders and stakeholders, building and developing teams, customer centric thinking, research, data, and analytical thinking, combined with a clear vision, strategy, and measurable GTM plans. I also have the agility and maturity to change direction at pace when needed, and the ability to work with and alongside like-minded and forward-thinking individuals. I enjoy building the capability of the teams who work with and for me, and having fun and enjoying what I do.